Five things you must do to bullet proof your business, gig or side hustle for the upcoming 3 -5 years. A briefing from Futurist Chet W. Sisk
If you're in a room with a business or corporate "trainer" and you hear them talk about a "winning attitude" or "swimming with the sharks" or "go big or go home", leave the room immediately. They are working with a 1990s playbook that is horribly outdated. Welcome to the new world of climate change, inequality, technological advancement and a basic paradigm shift of how the world works. Allow me to share with you five things you must do in order to help your business, your side hustle or gig survive and thrive.
Get rid of the success model. Remember back in the day when you could create a widget, have success, enjoy the fruits of that success for a good 5 years, then have to develop something else to top that success? Those days are long gone, yet the myth of it lives on in the minds of entrepreneurs without experience. The emphasis was on sustaining success. Now, you must create your success, while at the same time create it's replacement and the rollout at the same time. Technology is driving a different kind of model for businesses and it means a much more innovative approach.
Trade "will power" for infrastructure. Will power is like a sprinter. It's great in short bursts, but completely unsustainable in the long haul. Now is the time to create infrastructure that helps automate what you were trying to do through sheer force of will all by yourself.
Re-imagine who you are and what you do. You are not a maker of widgets. You are the provider of solutions. That sounds a little Zen, but it's true in a new world. You must now think about different applications for your widget and see how it can work across platforms, communities, countries. Your real success is not necessarily your product or service, but the infrastructure you put in place that allows you to move your product or service from you to your clients.
Incorporate mindfulness. Leveraging mindfulness (staying present and grounded through practice tools like yoga, meditation, sabbaticals, etc) may be your greatest not-so-secret weapon. Mindfulness has a way of helping you and your fellow employees tap into their creative selves. It is that creativity that will make the difference in the end.
Save the planet. If your product or service has the ability to help mitigate the challenges being brought on by climate change, it is now your time. Climate change will simply be the biggest story across the planet for the next 10 years. You can ride the wave of this development by being part of the solution.
The rules to running a successful enterprise have changed and will continue to change. I'll continue to provide you with more of those changes in real time in A Futurist's Briefing.
Chet W. Sisk is an author and one of the world's leading Social Futurists. He is also expert on the current world paradigm shift. Find out more about him and the LEAD Global Team at www.leadtheshift.com or you can write him directly at firstname.lastname@example.org